Recently I have been shooting my own product photography. This has expanded into stop-motion and video clips as well. We shoot this as simple refresh content for social where campaign content may not be enough to finish the sell-through for Reebok.com allocations.
Also, we needed product-only photography for a lookbook so I developed my own setups and lighting based on our brand creative for the season and developed many of these looks to feature our footwear for the season.
