My career began in the retail displays and packaging industry.
I try to bring the experience of my past life in the display world to bear into the retail tools we deliver seasonally. I push this program forward at Reebok understanding the limitations of supplying displays (and their concepts) to 5000 locations worldwide. We have to feature easily obtainable and budget friendly options that can be made in a variety spaces, sizes and attract an audience that we may not fully comprehend ourselves. We start with the basics and its these ideas that we build up from with our campaigns.