Shoot planning, creative and art direction on a small budget.
This project scope was to shoot a range of lifestyle sport and performance apparel on about a $5000 budget in our home studio at Reebok HQ. To reduce talent count we paired foreground and background shots of the same talent in multiple looks. We had to use detailed planning of shots regarding the camera angle & perspective to be able to convincingly merge shots across many looks in both single and dual-gender applications.
